THE WALE
BY ATELIER VAN LIESHOUT
VIDEO TEASING DIRECTION
ATELIER VAN LIESHOUT WAS CHOSEN BY THE GRAND CASINO DU HAVRE
OWNED BY THE PARTOUCHE GROUP, TO CREATE A SPECIAL ARTWORK AS
A PRELUDE TO THE "UN ÉTÉ AU HAVRE" EVENT.
IN THIS CONTEXT, I CREATED THE EXHIBITION TEASER, ENJOYING
COMPLETE CREATIVE FREEDOM. THE ONLY CONSTRAINT WAS TO RESPECT
THE UNIVERSE OF THE ARTWORK UNDER CONSTRUCTION AND NOT TO REVEAL
IT BEFORE ITS OFFICIAL EXHIBITION. THE RESULT WAS A LARGE SPERM
WHALE MADE OF CORTEN STEEL, MEASURING 14 METERS LONG, EXHIBITED
ON THE BEACH OF LE HAVRE FROM JUNE 3RD TO SEPTEMBER 2ND, 2022.
THIS SPERM WHALE, REMINISCENT OF A STRANDED SHIP, NODDED TO THE PORT HISTORY AND SHIPBUILDING OF THE REGION. VISITORS HAD THE OPPORTUNITY
TO APPROACH THE ARTWORK AND OBSERVE ITS INTERIOR THROUGH PORTHOLES, THUS DISCOVERING AN UNEXPECTED CHARACTER IN HARMONY WITH THE OVERALL ARTISTIC VISION. THE TEASER I CREATED ALSO HELPED BUILD ANTICIPATION AND CURIOSITY AMONG THE AUDIENCE PRIOR TO THE EXHIBITION, ADDING AN
VIDEO TEASING DIRECTION
ATELIER VAN LIESHOUT WAS CHOSEN BY THE GRAND CASINO DU HAVRE
OWNED BY THE PARTOUCHE GROUP, TO CREATE A SPECIAL ARTWORK AS
A PRELUDE TO THE "UN ÉTÉ AU HAVRE" EVENT.
IN THIS CONTEXT, I CREATED THE EXHIBITION TEASER, ENJOYING
COMPLETE CREATIVE FREEDOM. THE ONLY CONSTRAINT WAS TO RESPECT
THE UNIVERSE OF THE ARTWORK UNDER CONSTRUCTION AND NOT TO REVEAL
IT BEFORE ITS OFFICIAL EXHIBITION. THE RESULT WAS A LARGE SPERM
WHALE MADE OF CORTEN STEEL, MEASURING 14 METERS LONG, EXHIBITED
ON THE BEACH OF LE HAVRE FROM JUNE 3RD TO SEPTEMBER 2ND, 2022.
THIS SPERM WHALE, REMINISCENT OF A STRANDED SHIP, NODDED TO THE PORT HISTORY AND SHIPBUILDING OF THE REGION. VISITORS HAD THE OPPORTUNITY
TO APPROACH THE ARTWORK AND OBSERVE ITS INTERIOR THROUGH PORTHOLES, THUS DISCOVERING AN UNEXPECTED CHARACTER IN HARMONY WITH THE OVERALL ARTISTIC VISION. THE TEASER I CREATED ALSO HELPED BUILD ANTICIPATION AND CURIOSITY AMONG THE AUDIENCE PRIOR TO THE EXHIBITION, ADDING AN
ADDITIONAL DIMENSION TO THE OVERALL EVENT EXPERIENCE.